A design project that exudes serendipity and sustainability, the world of āim is truly fascinating. Each bag and accessory is designed to stand the test of time, and challenge the unsustainable system of fashion. Every āim piece is unique, created by artisans using the highest quality materials sourced from overproduction. With a firm commitment to responsibility, āim seeks to sell limited but valuable pieces, reusing and recycling to minimise the impact on our planet.