This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Subscribe to our newsletter and get a code 10% OFF your first order!

Cart 0

No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free

Shipping, taxes, and discount codes are calculated at checkout

Edited by

Federica Gervasoni

Federica, on ig @federica_gervasoni, is a personal stylist who has always loved helping people feel happy through their clothes, a passion she’s had since childhood. She was introduced to Sowll by Benedetta, a dear friend, colleague, and role model, and was immediately drawn to the project for its bold vision and foresight.

Federica Gervasoni

HOW WOULD YOU DEFINE YOURSELF IN THREE WORDS?

I’ve always been a determined person, very curious, and obsessed with beauty in all its concrete and abstract forms.

WHAT GARMENT IS EVER-PRESENT IN YOUR CLOSET, NO MATTER HOW MANY SEASONS PASS BY?

Undoubtedly, a structured men’s white shirt and a great pair of jeans.

PLAY TREND-HUNTER FOR US: GIVE US YOUR LATEST RECOMMENDATION. GOT A NEW FAV BRAND, PRODUCT, BOOK OR RECIPE?

Lately, I’ve been particularly intrigued by hats like those from MAISON KRASNOVA PARIS, the latest book about Prada written by Tommaso Ebhardt for Sperling and Kupfer, and homemade granola [which I prepare weekly with oats, dates, flaxseeds, cinnamon, peanut butter, and lemon zest (served with kefir and fresh fruit).

WHAT’S YOUR GREATEST PLEASURE IN YOUR DAILY LIFE?

Being able to carve out an hour a day to read and browse magazines.

DO YOU HAVE ANY DAILY RITUALS OR HABITS THAT HELP YOU STAY INSPIRED AND CREATIVE?

I’m constantly observing, whether I’m in a museum, having lunch with friends, at the cinema, reading a book, or chatting. Whenever I come across something that could be connected to my work (like inspiration for a look or a new brand), I jot it down in my phone notes or take a picture to save on a mood board.

EACH ONE OF US IS CONSTANTLY LIVING ITS OWN GENTLE REVOLUTION. HOW WOULD YOU DESCRIBE YOURS?

My “gentle revolution” began a few years ago when I realized that accumulating things (clothing, accessories, etc.) brought no value to my life. I started slowly and thoughtfully curating what could be part of what I call my “capsule wardrobe.” Once I made this selection, I began following a rule for new purchases, which are mostly second-hand: for every new piece that enters my wardrobe, one of the same category must leave.

WHAT DOES BEAUTY MEAN TO YOU?

To me, beauty is a characteristic completely disconnected from aesthetics and traditional standards. I often see beauty in the unique imperfections of a face, a look, or a piece of art that manages to captivate my vision more than making me think about how perfect any of these things are.

WHAT COSMETIC BASICS COULD YOU ABSOLUTELY NOT LIVE WITHOUT?

My beauty routine cannot go without eye cream, lip balm, a hydrating face mask, and hand cream.

WHICH SOWLL BEAUTY PRODUCT CAN YOU NOT LIVE WITHOUT? TELL US WHY!

My favourite beauty products are ridoki for oxygenating the skin of my face morning and evening, and the Rowse cleansing balm.

WHAT DOES HEALTHY AND INTENTIONAL EATING MEAN TO YOU?

I like to think of food as something that nourishes my body, while also being a pleasure and an element of sharing with family and friends. So, I try to create balanced and complete combinations, whether I’m cooking (not my strong suit, honestly), travelling, or eating out.

ARE YOU MORE OF A SWEET TOOTH OR SAVOURY LOVER?

I’ve always loved savoury foods more, but travelling and learning about cooking methods very different from those I grew up with has made me appreciate flavours that mix sweet and sour notes. I’m also a big fan of fermented foods and drinks like kefir and kombucha, which help me when my gut isn’t “in shape.”

DO YOU HAVE A GUILTY FOOD PLEASURE THAT MIGHT NOT BE SO HEALTHY FOR YOUR BODY, BUT THAT IS DEFINITELY HEALTHY FOR YOUR MIND?

I love dark chocolate with cacao nibs, paired with good bread and a glass of Barolo Chinato. Another guilty pleasure is Manuka honey, which I dissolve in hot water with lemon zest.

WHAT DO YOU VALUE MOST ABOUT YOUR LEISURE TIME?

The fact that I can enjoy it by doing simple things and slowing down the pace, movement, and frenzy—just doing what I really feel like, with my family, without plans and without rush.

PAINT THE PICTURE OF YOUR PERFECT DAY. WHAT WOULD YOU INCLUDE IN IT?

My perfect day includes waking up with dry brushing and a hot bath, a breakfast like the ones Calamarata prepares, several hours of reading and movies with my child and my partner, and a long walk in nature.

IS THERE ANOTHER SOWLL PRODUCT YOU’RE LOOKING FORWARD TO TRYING?

On my wishlist on Sowll.com are the Key Holder by Sicels, the butter Jude bag by Studio Sarta, and the Tea Kyusu Set by Giulia Valentino.