Do you feel the same as us?
We live in a world where beauty (swipe, swipe, save to collection) and chaos (you have a new like, new email, new Whatsapp message) intertwine. It can feel relentless. And right at the centre: you, just trying to stay afloat, maintain elusive balance, reach unattainable standards, and be ‘that girl’, ‘that woman‘, ‘that trend‘…
But when was the last time someone stopped and asked what you really want, what really interests you and lights you up?
And when was the last time you asked yourself those questions?
We live dictated by fleeting trends: what to do, what to buy, how to look… so much so that we value each other (and ourselves!) based on these surface-level obsessions. How did we get here?
The moment you step back and escape the noise, you become you again. You reconnect with your innate magic. Whether that’s a fun-filled weekend with the gals or a switched-off Sunday spent in nature… in those quiet mindful moments, we remember what’s actually important to us.
Sowll was created to be an island among the noise: a grounding space to remind you that nothing truly makes sense until we’ve established a healthy dialogue between who we are, what we own, and the world around us. Nourishing ourselves, caring for our planet, redefining our idea of beauty and wellbeing, and reconnecting to the origin and identity of our daily objects by connecting them to our true desires– not the need for status or instant gratification.
Now is the time to trace a new beginning. To start a gentle revolution, where we embrace, nourish and care for both the planet and ourselves.
Join us on our journey.
Join the gentle revolution.
Let’s feel so well.
Let’s feel SOWLL.
At Sowll, we unite beauty and ethics to embark on a conscious journey. It’s time to change the way we consume.
To help you along the way, we’ve created guiding labels to help you on your gentle adventure. We constantly seek out new brands and products, and we do our best to offer those that truly align with our values. Each label is more than just a surface-level symbol– it’s a pledge of commitment. From organic and vegan products to plastic-free and locally sourced options, our label system will help you find what resonates with your own sustainable lifestyle.
Discover authenticity and quality, and explore our shop with confidence.
We believe in the power of zero waste consumption. To us, nothing is more beautiful than a product that minimally impacts our planet. Our zero waste labelled products are the result of an unwavering commitment to sustainability and limitless creativity on the part of brands and producers.
We value and respect the life of all living beings on our planet, and we are committed to offering you ethical, cruelty-free choices. With our product selection, you’re safe in the knowledge that you can take care of yourself while making animal-friendly lifestyle choices.
Reborn with style. These products are crafted from recycled materials, giving them a whole new life while contributing to an empowering circle of sustainability.
An international vision that champions the local. Sowll brands are carefully chosen after a thorough analysis of their production methods, supply chain and logistics methods, ensuring the products are produced locally, honouring their roots and supporting their communities.
We’re experiencing a new era of personal care– and at Sowll, we want you to be part of it. Our non-toxic clean formula products are formulated with safe and natural ingredients. Enjoy beauty and self care products that are good for both your health and environment.
Strive for a brighter future for our planet by giving products a new life after you’ve used them. You’ll find our label on recyclable products designed to have a minimal impact on the environment, promoting a world without waste and reducing our collective impact.
The products marked with our organic label are grown and processed with love and respect for the land, with no pesticides or chemical synthesis fertilisers used for their production. They are free of hormones, antibiotics, heavy metal residues, artificial colours and flavours, as well as genetically modified organisms (GMO). Nature at its very best.
Plastic-free alternatives are here to help you pursue your wellbeing in a responsible and conscious way. Our chosen products are inline with our commitment to reduce our environmental impact– sustainability in action.
Ethical and fair trade products help to ensure respectful trading relationships, empower communities and build a more just and humane world. Every purchase of a fairtrade product is a story of justice in action, where your own personal choice has a positive impact on the lives of producers and helps to build a sustainable future.
We believe in the importance of ethical choices, and give you the space to find your own balance. Our vegan-labelled products reflect this diversity of values, offering you options without compromising beauty or compassion. Our curated products are a celebration of life, created with respect, exploring innovative sustainable alternatives that avoid the use of animal products.
Let’s celebrate the creativity of Mother Earth. Each product is nourished with authentic ingredients, capturing the strength and energy of nature. From beauty essentials to style pieces, experience the magic of nature in every drop and every garment. What’s more beautiful than being in harmony with nature?
Products labelled as artisanal are miniature works of art crafted with the passion and dedication of their creators. Handmade by their founders or skilled artisans, they reflect the authenticity and uniqueness of each piece and brand. With your purchase, you add a unique touch to your style, support manual labour, and encourage the preservation of traditional crafts.
At Sowll, we are proud to support and empower the brands that are part of our conscious community.
Our founders, Vittoria and Benedetta, are tirelessly dedicated to curating brands that align with our values. We’re committed to offering you only the very best, so our intentional selection process never ends. It’s not about the quantity of brands, but the quality of their commitment to sustainability, ethics and excellence. We value each brand that joins us, knowing that together we’re collectively building a more conscious and responsible future.