Sowll was born to amplify this urgent need for change, while making the process as natural, beautiful and fun as possible
Hi! I’m Benedetta, Bene, Be or Benny– many names, but only one Sowll. In my professional and personal life, I’ve been on an ever-evolving adventure travelling the globe to cities like Milan, London, Paris and Madrid.
Driven by my innate desire to stand out, break away from convention and see the world, I carved out my own path as a stylist in the complex world of fashion. Despite the fact that fashion was always present in my family, my journey wasn’t easy. I felt like I was constantly struggling against what other people wanted for me. During my college years, I had to face both physical and mental challenges– but the turbulent process taught me how to truly value and care for myself.
When I looked within, I had to face the truth that individual balance simply cannot be achieved without collective balance. That’s where my change began– the one that shook everything up.
Sowll was born to amplify this urgent need for change, while making the process as natural, beautiful and fun as possible.
As a society, we need to strive for new goals and take definitive action– but we’ll only achieve that with a gradual, internal and natural change that stirs up a revolution in each one of our souls. The change begins with you. At Sowll, we want to guide you through that process… and I’m here to ride that wave with you. Ready to join our gentle revolution?
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